c.
2019 Rod Ice
All
rights reserved
(6-19)
Perfect
storm.
The
term is one used to describe a confluence of events that precipitates
a happening of consequence. Often, a natural disaster or moment of
political revolution. But for this writer, I pondered these words
recently, while using the social-media platform of Facebook.
I
was invited to a group called “Retail Worker Confessions.” One
apparently run out of the U. K. but populated by a good deal of
Yankees like myself from across the big pond. A friend who I had
known during days at Fisher’s Big Wheel and Giant Eagle sent the
invite. She thought I might enjoy reading the colorful posts during
bouts of lonely angst brought on by my early retirement from a career
of store management.
I
cheerfully accepted the group’s query and joined right away.
Upon
reading through their creative texts for the first time, I discovered
a wealth of familiar themes. Rude customers, abusive managers,
chaotic middle-of-the-business-day occurrences. Plus, stories of
boredom, pranks, improper workplace relationships, and drama.
After
33 years in the field, it was easy to offer comments. Though mine
were a tad longer and composed more carefully. With a sense of both
relief and personal release, I began to opine on various issues that
the other members were discussing:
F.
W. - “I may have made the worst hiring decision of my career. My
new ASM has got into shouting matches with customers, associates, and
my other manager, and yesterday, she basically walked off the job...”
My
Response: “Documentation is key. As one company owner told me, ‘You
build walls just like building a house.’ Since this person walked
off the job, it constitutes a voluntary quit. The actions you
describe by her are self-centered, disruptive, and completely
unprofessional.”
C.
G. (Texas) - “Ain’t nobody faker than your boss when the people
from corporate office come to visit...”
My
Response: “So true, performing the role with dedication. In many
instances, the people from corporate were individuals promoted from
the store level. At my first retail chain, our district manager had
previously been in charge of our store. He knew the
level of fakeness because he had skillfully employed it before. More
than just looking for good conditions in our business, he was looking
for managers that knew how to play the game.”
K.
Z. (Minnesota) - “Meme - When a customer calls the store and gives
you their life story before getting to the point of the call.”
My
Response: “I often used to get the disclaimer about a customer
having worked in retail or being connected to a company: ‘I or my
brother/sister/aunt/uncle/father/mother/cousin/etc. was
a supervisor for Kroger/Sears/Walmart/Target for 30 years, so I know
exactly what you should do to solve my problem.’ This normally
involved handing over gift cards or other rewards. When I spoke about
following corporate guidelines regarding customer satisfaction, the
conversation could and often would become more heated. But the
results were the same.”
H.
L. (Illinois) - “I found my orientation packet from a year ago,
LOL. The Ten Commandments of Customer Relations. Our Customers… 1)
Are the most important people in our business. 2) Are not dependent
on us - we are dependent on them. 3) Are not interruptions of our
work – they are the purpose of it. 4) Do us an honor when they call
– we are not doing them a favor. 5) Are parts of our business –
not outsiders. 6) Are not cold statistics – they are
flesh-and-blood human beings with feelings and emotions like our own.
7) Are not people to argue or match wits with. 8) Are people who
bring us their needs – and it is our job to fill those needs. 9)
Are deserving of the most courteous and attentive treatment we can
give them. 10) Have the right to expect an employee to present a
neat, clean appearance.”
My
Response: “Love them or hate them, they pay the bills. I have
closed several stores in my career of 33 years. Without customers, no
business can survive.”
J.
T. (New Jersey) - “Meme – Company: Treats employees like s***.
Employees: Quit. Company: Look of astonishment and surprise.”
My
Response: “Makes me recall when a member of our overnight grocery
crew was being threatened by an abusive store manager. The boss
spewed four-letter words and waved his fists. So my co-worker said
‘Aw hell, I’m quitting anyway.’ Suddenly, our manager’s
attitude changed completely. He turned shades of red. “No, no,
please don’t screw me! Please!’”
J.
B. (United Kingdom) - “Meme: Bosshole – A person who turns into
an ass**** ten seconds after being made supervisor.”
My
Response: “Reminds me of a store where the general manager had once
been a stocker on night crew. His only location with the chain. I was
the co-manager with years of corporate experience. He would project
an attitude of complete superiority. But one older employee
remembered: ‘When he was on 3rd shift,
they made him fill the bread and sweep up the store. No one trusted
him to do anything else.’”
P.
F. J. - “Meme: When you enforce policy and the customer gets
upset.”
My
Response - “Always important to maintain balance when handling
customer situations. But in certain instances, for example, regarding
sales of alcohol and tobacco, state regulations must be followed
without exception. Customers often assume that raising their decibel
level to a shouting pitch will get results. It doesn’t. Calls to
the 1-800 customer hotline yield only a reinforcement of the
regulations under which we operate.”
Many
posts in the group were repeated, or were copies of those available
generally in cyberspace.
Still, I found myself commenting on various items that sparked
personal reflection. After three decades and more of service in the
industry, finding inspiration was not difficult. My only irritation
was from those offering stories of sabotage or willful laziness. I
reckoned a lesson on basic economics would have been helpful in their
education. To be paid, one must work. To survive, a store must sell
products. The goal is simple. Earn a profit for the company, be
rewarded with a paycheck. Go home afterward and be grateful.
When
motivating my crew, I would sometimes use naked honesty to get their
attention. Once I confessed: “Look everybody, I don’t want to be
here any more than you. I want to go home, open a beer and a bag of
Doritos, and watch ESPN. But the only way to do that is for us all to
get our duty
list accomplished. Busy days go more quickly than slow ones. So let’s
get to work!”
It
was an admission appropriate for my new Facebook group. One I was
likely to offer at a future date, when the timing and subject matter
were aligned with synchronicity.
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