c.
2018 Rod Ice
All
rights reserved
(4-18)
The
recent passing of radio legend Art Bell produced many emotions on the
part of this writer. It has evoked memories of late nights on the
road and visions of unknown demons peering through the veil between
our world and eternity. To think that this broadcaster has literally
passed beyond that boundary, into what awaits us all, gives hope to
the mundane existence of human life.
If
only he were able to find a microphone and report back to the living
about what he has now discovered. That would surely be the greatest
episode of his series.
Stories
of Bell’s influence as an overnight phenomenon on the airwaves have
been prolific and varied. In particular, fellow radio iconoclast Phil
Hendrie has offered a loving tribute by replaying several of his old
spoofs of Coast to Coast AM, during his current podcasts.
But
for myself, one particular tale has emerged while reflecting on the
unique journey of this media figure. A recollection tied to my own
adventure in retail operations, the gainful employment that for so
long paid bills for my family as I worked on an alternate career in
creative writing. A yarn spun in the 1990’s, when I worked on the
third-shift crew for a local depot of our most prominent Cleveland
supermarket chain.
I
was at a low-volume store in Geauga County. One that had struggled to
be competitive as the market evolved from simple platitudes of
small-town living to a more cosmopolitan mix. After offering a
plethora of consumer choices, without gaining sales volume, the
company reversed its direction. Store features began to disappear,
with the aim of reducing our overhead. Labor hours were cut, again
and again and yet again. Each time, the yield was a lower customer
count. Not the desired result. But that reality only stiffened the
resolve of our masters to swing the hatchet.
Our
graveyard crew was reduced to two people. A company veteran named
Bruce and myself.
Eventually,
we began to lose members of the daytime staff. Our young Frozen Foods
Manager left and was not replaced. In his stead, a clerk from Health
& Beauty Accessories accepted the responsibility of ordering
stock for that department. The actual deliveries were worked on a
haphazard basis. Sometimes by our team at night, on other occasions
by front-end personnel or even by our store leadership. The
department quickly went out of control, while new orders were placed
with little attention to what we had on hand.
The
final reality was a walk-in freezer with 13 flats (we called them
‘U-Boats’) of overstock. There was so much product on hand that
when a delivery of ice cream arrived, during the summer, we literally
could not find a way to get the pallet into its proper home.
Moreover, the long carts were needed for our regular operations. On
one occasion, a notable patron demanded colorful bomb-pops for her
picnic and we were forced to climb on top of the teetering mass to
retrieve them from the back wall. This risky act drove our
supervisors crazy. And, made us glad that no bones were shattered in
the process.
Desperate
for change, the Store Manager deemed that a complete reorganization
of our freezer, with a running inventory, would be required. The task
seemed best suited for those of us who were at the store during hours
when it was closed. So my friend Bruce and I were ‘volunteered’
for duty.
We
had a habit of listening to different kinds of music overnight.
Sometimes a Jazz broadcast on the local Public Radio station, or
grunge music from WENZ-FM, ‘The End.’ But this dreadful moment
called for something more strange to fit the mood.
Art
Bell was chosen to provide our workplace soundtrack. His odd themes
helped carry us through the night, despite misgivings about the task.
We
literally had to stack off hundreds of cases. Incredibly, many seemed
to have never been opened. Empty milk crates served to form the base
for our wall of backstock. We sorted the mess into some sense of
order. Frozen vegetables on one side, dinners on the other. Ice cream
and novelties in their own corner. Pizzas stacked, by brand. Frozen
potatoes, ravioli and pierogies. Our plan involved a system that
would make it easy for the clerk writing orders to oversee what was
already available. We spent eight full hours working through the
pile.
Heavy
winter coats bolstered us against the frost.
Meanwhile,
stories of UFO appearances, werewolves. government conspiracies, the
looming specter of Y2K and ads about hand-cranked, survival gear
bolstered our spirits. We listened while working, from the back room
speakers. Bell was our champion, his dry voice echoing over the
concrete floor. By the morning, our big freezer had been completely
transformed.
Bruce
thoughtfully observed: “It won’t stay like this for a week, I
bet.”
I
looked around the open space with pride. Though his assessment was
likely to be correct, the fleeting thrill of accomplishment was
something to be savored. My
fingers were numb, but I felt the glow of glory.
While
driving home that morning, Bell continued to reverberate in my head.
I imagined him calling off our list of items in his dramatic style.
“Friends, I ask you to envision bagged corn, peas and green
beans... with Stouffer’s French Bread Pizza. Or perhaps… Larry’s
Bacon & Cheddar Cheese Potatoes. Now there…, is a thrill... to
be had!”
My
friend’s opinion ultimately proved to be prophetic. Our team had
become so depleted that the boss himself was forced to pull pallets
of frozen stock onto the sales floor. He worked them while executing
his everyday management duties. Meanwhile, the miracle we had worked
in our walk-in freezer collapsed under the weight of more product
coming from the warehouse.
Our
local store was finally closed in September of 1998. But my bond with
the Art Bell and his ‘Kingdom of Nye’ would last forever.
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